Since its launch in 2016, Topps Now has transformed the world of sports card collecting by introducing a real-time connection to the most exciting and culturally relevant moments in sports.
This unique innovation allows collectors to own a piece of history almost instantly, capturing key events as they unfold.
The Birth of Topps Now
Topps Now emerged from Topps’ successful experiment with print-on-demand cards during the 2015 World Series.
The idea was simple yet groundbreaking: offer collectors the ability to purchase cards of significant moments immediately after they happen.
This concept was fully realized on Opening Day 2016, marking the official debut of Topps Now.
The Thrill of Real-Time Collecting
What sets Topps Now apart from traditional sports cards is its immediacy.
Whether it’s a historic home run, a record-breaking performance, or a surprising event on the field, Topps Now provides collectors with the opportunity to own a snapshot of these moments within 24 hours.
This quick turnaround not only satisfies the urge for instant gratification but also offers a unique thrill—cards are only available for a limited time, making each release a rare piece of history.
Who is Topps Now For?
Topps Now appeals to a wide audience, from novice collectors to seasoned hobbyists. For new or returning collectors, it’s an easy entry point into the world of sports cards.
For long-time collectors, Topps Now offers beautifully designed cards that capture dramatic and emotional moments, adding a fresh dimension to their collections.
Expanding Beyond Baseball:
While Topps Now began with Major League Baseball, its success has led to an expansion into other sports and pop culture.
Today, Topps Now covers events from the NHL, MLS, UEFA Champions League, and even cultural moments like Star Wars and Formula 1, making it a versatile brand for collectors of all interests.
The Chase: Parallels and Limited Editions:
Each Topps Now card release includes parallels and limited-edition cards, adding an extra layer of excitement.
Collectors can chase after low-numbered autographs or rare variants, making the process similar to a sneaker drop or a limited-edition product launch.
The print run of each card is determined by how many are sold within the 24-hour window, adding another element of rarity to the collection.
Topps Now has redefined what it means to be a collector in the modern era. By blending the nostalgia of traditional card collecting with the immediacy of digital culture, Topps Now offers a unique and thrilling experience.
As the brand continues to expand across various sports and cultural events, it remains a pioneer in the world of collectible cards, offering fans a way to engage with their favorite moments in real-time.
Whether you’re a lifelong collector or new to the hobby, Topps Now offers an innovative and exciting way to connect with sports and cultural events as they happen.
With each card capturing a moment in time, Topps Now is not just a product—it’s a celebration of the unforgettable experiences that define sports and popular culture.
Happy collecting!
